THE ROOTS-D TEAM

With more than half a century of combined experience in software technology and banking under our belt, there is one thing that separates Roots-D from the pack: our determination to use high-tech services to engineer better online experiences and solutions.

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Roots-D is an international company with offices in Kyiv and Tallinn. Our staff specializes in the development and release of financial services and technological solutions designed for software products, mobile applications and cloud services for the banking, FinTech and retail sectors.

Our philosophy would not have been possible if it wasn’t for our dedicated team of professionals. We proudly house experienced, highly qualified industry veterans, as well as up-and-coming experts, with an excellent reputation for delivering quality services across all levels. More than 50 mavens make up our team, including talented software engineers, marketers, analysts, designers and managers.

  • Development of open source banking apps from scratch
  • Building front-end systems for employees & customers, scoring models
  • Engineering software that focuses on accounting processes, CRM, big data, app integration, etc.
  • Building tools for alternative data/customer acquisition based on predictive behavior
  • Back-end development of B2B solutions (real P2P)
  • Preparation and launch of card products, remote sales channels, smart segment retail products
  • Creation of lending opportunities for the underbanked market based on advanced technologies
  • Affiliated brokerage concept (online, offline, POS, mobile)
  • Use of coalition programs as customer acquisition channels
  • Product line extension outside of PDL and IL
  • SMEs, home equity loans, merchant cash advance, car loans, factoring, POS sub-prime finance, revolving credit line, sub-prime credit card solutions

What we bring to the table

The Roots-D team has extensive experience in the development of the full software life cycle and business process alignment – we have an effectively implemented e-banking system to back that up. We possess over a decade of expertise in the payment card area of backbone and small retail banks, customer and business lending, and retail banking. Our specialists are also skilled in developing UX and UI interfaces for high-conversion websites.

Our product department specialists are highly competent in matters of designing, engineering and launching card products and payment services. As for our team of ninja-rockstars, it has a proven track record in creating applications ranging from prototyping and architectural design all the way up to autotesting and commissioning.

Roots-D marketers have partnered up with a number of segment leaders – Tickets.ua, WOG, Citrus – to produce result-yielding loyalty and co-branded programs. They have also designed marketing strategies for large retail chains, and have created unique trademarks and digital strategies for entry to the European markets. On top of that, our yuccies are experts in content marketing with a number of various mobile apps available on the virtual shelves. On occasion, they hold lectures at marketing hubs and conferences.